Domain Name News

Before the 2011 Super Bowl Godaddy had been making a big push in the aftermarket with their premium listings. Unfortunately, for various reasons Godaddy did not include their Premium Listings in search results during the 2011 Super Bowl ad drive.   This meant that a user that was driven to the Godaddy site from the Super Bowl ad would not be able to see any of the Premium Listings in their search results, even for the exact-match domain.  Normally with a Premium Listing, an exact-match search for that domain displays the domain name as for sale and the price (see image at bottom)

DNN talked with Paul Nicks, head of Godaddy’s aftermarket, during the recent DomainFest in Santa Monica.  Nicks confirmed with us that the technical issues that prevented these aftermarket domain names from being listed last year had been addressed and that they are prepared for that traffic surge.

It’s exciting to think that the exposure Godaddy receives from their Super Bowl ads could actually lead to an individual making a sale through the aftermarket. If you like the possibilities of being able to say “I sold my domain during the Super Bowl”, you’ve got about 24 hours to put your listings in to the Premium Listings before tomorrow’s big game.

(c) 2011 DomainNameNews.com (5)

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As first reported by DNN, Keydrive bough Monikter and Snapnames from Oversee.net. The official Press Release was published today and can be found after the jump.

KeyDrive S.A. Acquires Moniker and SnapNames from Oversee.net

Luxembourg and Los Angeles, Calif. (February 1, 2012). KeyDrive S.A., an internet solutions holding company with subsidiaries providing domain registration, monetization and aftermarket services, announced today that it has acquired the Moniker and SnapNames business units of Oversee.net, a leader in online performance marketing.

Moniker® and SnapNames® offer businesses and individuals an array of services for domain name registration, acquisition, brokerage and sales. Moniker introduced the live domain name auction concept. SnapNames operates the largest online auction of expired and deleting domain names, giving its customers access to valuable names.

“The purchase of these two leaders in the domain aftermarket perfectly fits our global growth strategy”, said Alexander Siffrin, Chairman of the KeyDrive S.A., and CEO and founder of Key-Systems®. “We now have the opportunity to extend our global outreach, target a broader customer base and cross-sell our services. Furthermore, our European clients will gain access to US buyers and sellers of domain names. We’re delighted to welcome the Moniker and SnapNames teams to KeyDrive S.A.”

“The sale of these assets allows us to focus more on our core monetization and vertical markets divisions which are the fundamental building blocks of our global performance marketing network,” noted Debra Domeyer, Co-CEO of Oversee. “As the domain industry landscape changes, it is essential that we invest in new technologies that leverage our existing platform and unlock the potential of domain traffic. Our focus is on developing new monetization alternatives for both publishers and advertisers. We also want to thank Craig Snyder and the Moniker and SnapNames teams for their years of dedicated service. ”

Oversee was advised in the sale process by Petsky Prunier LLC.

(c) 2011 DomainNameNews.com (4)

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We were are remotely live blogging the auction results of the DomainFest 2012 SnapNames Moniker Auction.  One domain name has sold before the auction began, Marriages.com for $36,000.  Out of 60 domain names, 10 names had already met their reserve at the start of the auction. Please note that while we do our best to provide accurate results, we do not guarantee that these are the official results. Unsold names will remain in the silent auction until Feb 16th, 2012 at 12:15pm PT (3:15pm ET).

The total of sales according to our own tally was $393,450 USD for 23 sold domains out of 61 domains. The sale of qr.com will most likely not go, since the bidder was apparently thinking they were bidding on another name.

The top 10 sales were:

Place Domain Reserve Status Price 1 Empire.com $100,001 – $250,000 SOLD $135,000.00 2 Qe.com $25,001 – $50,000 SOLD $89,000.00 3 CatFood.com $50,001 – $100,000 SOLD $62,000.00 4 Marriages.com $25,001 – $50,000 SOLD $36,000.00 5 ICard.com $5,001 – $10,000 SOLD $26,000.00 6 RentalTrucks.com $5,001 – $10,000 SOLD $12,500.00 7 Avengers.com $501-$1,000 SOLD $4,000.00 8 Margo.com $2,501 – $5,000 SOLD $4,000.00 9 StripMall.com No Reserve SOLD $3,700.00 10 LiverDonor.com $201-$500 SOLD $3,000.00

See the full results after the jump.

DomainPrice RangeStatusPrice Marriages.com$25,001 - $50,000SOLD$36,000 CaliforniaRolls.comNo ReserveSOLD$1500 Guavas.com$501-$1,000SOLD$800 Xegg.com$1,001-$2,500pass LiberalArtsColleges.com$1,001-$2,500SOLD$1500 PlasmaTv.com$25,001 - $50,000pass Planners.com$50,001 - $100,000pass Promo.com$1MM - $5MMpass HotCoupons.netNo ReserveSOLD$400 AutoSupply.netNo ReserveSOLD$900 RentalTrucks.com$5,001 - $10,000SOLD$12,500 Trinkets.com$10,001 - $25,000pass Nurseries.com$25,001 - $50,000pass Empire.com$100,001 - $250,000SOLD$135,000 Bargain.com$750,001 - $1MMpass Avengers.com$501-$1,000SOLD$4,000 WeddingCards.net$501-$1,000SOLD$700 PrescriptionRefill.netNo ReserveSOLD$300 LiverDonor.com$201-$500SOLD$3,000 CivilUnion.com$1,001-$2,500SOLD$2,400 SportsTherapist.com$1,001-$2,500SOLD$2,500 ActivityCenter.com$1,001-$2,500SOLD$1900 ICard.com$5,001 - $10,000SOLD$26,000 SurveillanceCamera.com$10,001 - $25,000pass Drill.com$25,001 - $50,000passhigh bid $42,000 Democracy.com$100,001 - $250,000pass Juice.com$750,001 - $1MMpass Work.com$1MM - $5MMpass Qe.com$25,001 - $50,000SOLD$89,000 Eo.com$100,001 - $250,000pass$200,000 (high bid) Qr.com$250,001 - $500,000not sold$325,000 (accidental bidding) 12.com$750,001 - $1MMpass Xeam.com$501-$1,000SOLD$900 Margo.com$2,501 - $5,000SOLD$4,000 Feuds.com$5,001 - $10,000pass$5,000 Sox.com$50,001 - $100,000pass$50,000 Eco.org$100,001 - $250,000pass Eve.com$500,001 - $750,000pass Platinum.com$750,001 - $1MMpass StripMall.comNo ReserveSOLD$3,700 AntiqueGuide.com$501-$1,000SOLD$1,700 VintageMirrors.com$501-$1,000SOLD$2,750 LoveLine.com$10,001 - $25,000pass Reconnect.com$50,001 - $100,000pass VideoDownloads.com$10,001 - $25,000pass InternetRadio.com$100,001 - $250,000pass CloudMusicStorage.com$501-$1,000pass Emails.com$500,001 - $750,000pass CardSwiper.com$1,001-$2,500pass Servers.com$250,001 - $500,000pass Host.com$1MM - $5MMpass GuitarClasses.com$5,001 - $10,000pass WorksCited.com$10,001 - $25,000pass Security.com$1MM - $5MMpass BanquetHall.com$10,001 - $25,000pass 1800Business.com$10,001 - $25,000pass Cheyenne.com$100,001 - $250,000pass HomeOwner.com$250,001 - $500,000pass CatFood.com$50,001 - $100,000SOLD$62,000 Unplugged.com$100,001 - $250,000pass Jackpot.com$750,001 - $1MMpass UniqueWatches.com$5,001 - $10,000removed?

Explanation of the Auction Stati:

• SOLD: Domain was sold to highest bidder
• SOLD * pending seller approval: Domain was pronounced sold by the auctioneer since bidding was close to the reserve price. However since the reserve price was not reached, the sale needs to be approved by the seller.
• Pass: The domain name was not sold since there were no bids or bidding did not reach the reserve. In some cases we’ll still list the last amount bid.

(c) 2011 DomainNameNews.com (3)

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According to industry sources, Keydrive S.A. will announce this morning that they have purchased Moniker & Snapnames from Oversee.net. Information about the sale has already been posted on the companies website and was also added to ICANNWiki yesterday.

KeyDrive S.A./Luxembourg includes the Key-Systems Group in St. Ingbert/Saarland (Germany), the NameDrive Group (Luxembourg/USA) as well as Moniker and SnapNames (Florida and Oregon/USA) with more than 160 employees.

After the takeover of Moniker in January 2012 the group ranks among the TOP 10 biggest ICANN registrars in 6th place; the group currently administers a total of more than 5.4 million domains.

Rumors about a potential sale of Moniker & Snapnames had been circulating for  a while. DNN expects an official announcement to be published shortly and will update this post accordingly. Keydrive was created by merging KeySystems and Namedrive.

(c) 2011 DomainNameNews.com (2)

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Sedo, today announced a new partnership with Go Daddy. Domains that are listed at Sedo with Buy Now prices are now available to Go Daddy customers through the SedoMLS Network. This partnership between two industry-leading companies gives domain investors the ability to distribute their domains at Go Daddy, and end users the chance to purchase premium names directly at Go Daddy, via the only global domain distribution network, SedoMLS.

“Go Daddy wants to help small businesses grow larger, and finding the right domain name is the place to start,” said Paul Nicks, Go Daddy’s Director of Product Development for the Aftermarket. “Giving customers access to many premium domain names, including Sedo’s Buy Now domain names, Go Daddy can ensure our customers get the best domain name for their website or business.”

Listing domains in the SedoMLS Network already gives sellers access to both Sedo’s global audience of buyers and distribution across its partner network. With the addition of Go Daddy to the SedoMLS Network, domain investors now benefit from millions of additional end users who search for names at GoDaddy.com. In addition to receiving the widest available distribution, domain buyers can also purchase any name via an uninterrupted sales process directly at Go Daddy’s site, meaning increased sales conversion for domain name sellers. For more information, go to Sedo.com/PowerUp

“Our new partnership with Go Daddy speaks to the strength of both Go Daddy’s and Sedo’s reputations worldwide,” said Tim Schumacher, CEO of Sedo. “The SedoMLS Network provides registrar partners like Go Daddy with access to premium domains that are listed at Sedo, which in turn provides their customers with more purchase choices than ever. For any domain seller, we provide the reach that connects their domain listings to the greatest number of potential buyers across the globe.”

[via Press Release]

Disclaimer: Managing DNN Editor Frank Michlick is currently working as a consultant for SedoMLS through his company DomainCocoon.

(c) 2011 DomainNameNews.com (1)

Advertisement
DomainTools is giving away a free Reverse Whois Report for up to $99 to a winner in a giveaway they launched recently. In order to enter, visit their site to send an email to Santa before January 2nd, 2011.