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Search Engine Watch
Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]
We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna.
Categories: Search Engine Watch
Google Doodle Marks Lantern Festival 2012 in Taiwan, Hong Kong
The Lantern Festival was celebrated on Google’s homepages in Taiwan and Hong Kong today. The Lantern Festival falls on the 15th day of the first month of China’s lunar year to mark the end of celebrations for the Chinese New Year.
Categories: Search Engine Watch
Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook
The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.
Categories: Search Engine Watch
8 SEO Tips That Take 15 Minutes or Less
Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.
Categories: Search Engine Watch
PPC Ad Optimization: Getting Big Results from Small Changes
When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.
Categories: Search Engine Watch
Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo
Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a Super Bowl victory four years ago, people searched more for Brady on Google and Yahoo.
Categories: Search Engine Watch
Super Bowl Stat Time: Wolfram|Alpha Offers Stats Guide for Football Junkies
If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.
Categories: Search Engine Watch
Google Docs Adds Offline Support for Android Devices
Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection.
Categories: Search Engine Watch
Google, Microsoft, Facebook Teaming Up to Fight Phishing
Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages.
Categories: Search Engine Watch
Steve Jobs Email to Google: Stop Recruiting Apple Employees
Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public in an investigation into the hiring policies in place at several major technology companies.
Categories: Search Engine Watch
Google Won't Pause New Privacy Policy - Should They Have To?
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.
Categories: Search Engine Watch
Valentine’s Day 2012 Ideas for Marketers
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
Categories: Search Engine Watch
How Affiliate Sites Can Best Exploit SEO
Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.
Categories: Search Engine Watch
Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
Categories: Search Engine Watch
Trover: Local Search and Discovery Through Images
Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.
Categories: Search Engine Watch
Pot (Microsoft) Calls Kettle (Google) Black on Privacy
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9.
Categories: Search Engine Watch
Why the Twitter ‘Who Gives a Tweet’ Researchers are Wrong
A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren’t even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards.
Categories: Search Engine Watch
Google Fined in France Because Google Maps is Free
A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint.
Categories: Search Engine Watch
How to Understand Your Google “Not Provided” Traffic
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
Categories: Search Engine Watch
Social TV Grows Up: Communities and Advertisers Flock
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders.
Categories: Search Engine Watch
